All posts filed under: Gina Jaaskelainen


Basics of Essential Oils Part 2: Topical

In the last issue of Modewest, we explored the healing properties of essential oils on the body and mind from the simple act of smelling them—the aromatic benefits of essential oils. In this issue, we’ll look at how essential oils can soothe muscle aches and pains, reduce skin irritations and sores and provide other healing benefits through topical application. What are essential oils? Essential oils are aromatic chemical compounds that are extracted from different parts of plants and trees, from the flowers, leaves, stems, barks, seeds and roots. Essential oils are chemicals, yes. But it’s important to understand that everything in nature is made of chemicals. There are good and bad chemicals. Some chemicals harm us, impede growth, destroy cells and ruin our health, such as Sodium Laurel Sulphates (SLSs), often found in cheap cleaning products, soaps and shampoos. And then there are good chemicals, such as essential oils. They do not cause us harm when used in the correct way, and they can even heal us. Most essential oils are extracted by steam distillation …


Basics of Essential Oils Part 1: Aromatic

Essential oils are unique in that their efficacy begins at the aromatic level. Unlike pharmaceutical drugs, an essential oil need not be ingested, nor even applied like a medical cream, to affect your body to heal. The simple act of smelling an essential oil begins its work to heal the area of your body that requires attention. Penetrating the brain barrier The aromatic compounds in pure essential oils rise up the nasal cavity and are first detected by olfactory cells that are part of the olfactory epithelium. The olfactory cells are nerve cells with extended cilia (hair-like structures) which have receptors that bind to specific odour molecules. When a receptor binds to an odour molecule, the olfactory cell sends the signal through the cribriform plate (bone barrier between the nasal cavity and brain) to the olfactory bulb. The olfactory bulb in turn sends impulses to five different structures in the brain. Each of these five structures has a different response to the impulse, and a specific function to undertake. • The amygdala stores and releases emotions …


Gina Jaaskelainen, Editor-in-Chief, Art Director

Gina Jaaskelainen is a Brand Strategist, Online Marketer, Website Designer and Developer, Social Media Marketing and SEO Specialist, Business Growth Leader, Trainer and Speaker. She is the head of, a Global Digital Strategy consultancy. Gina provides social media, SEO, website, sales and online marketing premium solutions as well as advanced marketing and campaign strategies for companies ready to expand online. She coaches businesses in effective online sales and marketing techniques, customer engagement and relationship-building strategies, as well as buyer behaviour and emotional-trigger selling. Gina is a WordPress and Blogging expert trainer, having run workshops and seminars for many organisations in Sydney and Western Sydney, Australia, and she has used the WordPress platform for almost 10 years. She has designed, developed, strategised and planned numerous WordPress websites from concept through to finish, with a strong emphasis on usability, Search Engine Optimisation (SEO) and visual aesthetics. Prior to running her own businesses, Gina worked for major companies in the design, print, packaging, corporate and retail sectors. She worked on iconic brands including Coca-Cola, Nestle, SmithKline Beecham, …