Year: 2015

From the Editor: Modewest Issue 3 Winter 2015

It’s the end of the financial year. This is a time to examine our financial position and make decisions for the future. This year, we have seen a lot of people in small business struggling with money and perhaps questioning the future of their business. We would like to encourage you to keep going. Investing in your business strategically will reap rewards, and there is help available. You are not alone. In 2015, social media has well-and-truly pervaded our lives. We are on social media all the time. But whether we are efficient in using it to the benefit of our business is still a question mark. Many find that social media takes too much of their time and distracts them from ‘productive’ work. Is social media seen as entertainment? In fact, social media is a business tool. The sooner we grasp this fundamental truth the sooner we’ll ensure our time spent on social media is profitable. In this issue of Modewest, we delve into the world of Instagram. Instagram has transformed from a teenage …


Aaron Agius, Louder Online

Aaron Agius is Managing Director and Co-founder of Louder Online. He has over 10 years’ experience in affiliate, CPA, search, social and content marketing for small businesses through to global brands, and has worked with some of the world’s largest and most recognised brands to build their online presence. Phone: 1300 724 588 Email: Visit:



What separates a good photographer from a great photographer is not necessarily skill or vision. The thing that’s needed in order to become a great photographer—or great anything—is awareness. When I was learning yoga in my 20s, twenty years ago, it was very important that I be aware of the position of each of my muscles and coordinate my moves with the inward and outward flow of my breath. The visible—what the observer saw—mattered less than what happened in my mind: did my mind guide my body through the asanas or did I daydream and let my body move on autopilot? The thing that applied to yoga twenty years ago applies to photography today. Once you have passed the initial stages of apprenticeship—once you know your equipment and have become friends with light—the only thing stopping you from taking great photos is your mind; whether you pay attention or not. Awareness is hard and uses up a lot of energy. I remember being drained like a bathtub after my first longer photography shoots a few …


Alison Hill, Writer and Editor

Alison Hill is an experienced editor, versatile writer and online content creator. She has created e-learning content in a wide range of subjects, produced business and community newsletters, and written blog posts and magazine articles. As an editor, she has helped others to polish their work for publication. She blogs at Email: Website:


Fiona Kane, Informed Health

Fiona Kane is a Clinical Nutritionist and public speaker on health and nutrition. She runs the Informed Health Nutritional Wellbeing Centre in Penrith and the Hawkesbury. She is a qualified Clinical Nutritionist, Holistic Counsellor and Health Coach. Fiona discovered that nutritional medicine and natural therapies were the key to good health when she was diagnosed with two auto immune diseases. It didn’t take long for her to discover that what she had been taught about nutrition was wrong! Fiona studied nutritional medicine to learn how to heal herself, realising and empowering others to realise, that you can’t believe everything you are taught by companies with financial interest in food manufacturing and production. Phone: 4722 2111 Website: