All posts filed under: Editorial

From the Editor: Modewest Issue 4 Summer 2016

This issue of Modewest is, as many of you know, the first issue for 2016 and the last issue of Modewest. It represents the fourth issue and rounds off what we have achieved since 2014 when we began. Issue 1 represented Starting Business. We shared ideas for those starting out, self-discovery as a sole trader, valuing people, marketing within your means and networking for success. Issue 2 represented Running Business. We looked more deeply at moving forward in business, defining your business roadmap, managing your cashflow and balancing work and life for lasting health and vitality. In issue 3 we focused on Growing Business. We introduced social media marketing on Instagram, an effective online brand-building platform. We explored cloud accounting, business funding, maintaining a zero inbox and we shared ways to introduce low carb foods into your diet. In this edition, issue 4, our focus is on Business Strategy. It was difficult for me to decide conclusively to put Modewest to bed this year. I have been excited to both design, edit and produce Modewest …

From the Editor: Modewest Issue 3 Winter 2015

It’s the end of the financial year. This is a time to examine our financial position and make decisions for the future. This year, we have seen a lot of people in small business struggling with money and perhaps questioning the future of their business. We would like to encourage you to keep going. Investing in your business strategically will reap rewards, and there is help available. You are not alone. In 2015, social media has well-and-truly pervaded our lives. We are on social media all the time. But whether we are efficient in using it to the benefit of our business is still a question mark. Many find that social media takes too much of their time and distracts them from ‘productive’ work. Is social media seen as entertainment? In fact, social media is a business tool. The sooner we grasp this fundamental truth the sooner we’ll ensure our time spent on social media is profitable. In this issue of Modewest, we delve into the world of Instagram. Instagram has transformed from a teenage …

From the Editor: Modewest Issue 2 Summer 2015

Another year has managed to slip down the stream and a new year has begun. How can it already be 2015!? Let’s take a look at 2014: a year in review for small business. 2014 saw a rush of invention and business innovation. We experimented with new ways of working and interacting on ‘the cloud’. Many businesses moved their entire workflow to the internet—or are now in the process of doing so. Business tasks such as accounting, invoicing, project management and customer service are all done on the internet now, and we’re able to attend webinars and learn from the best teachers in the world, all without leaving our offices or homes. The future has certainly arrived—or so it would seem. Despite the technological advances, business still happens in the human context, and business in the cloud is half the picture. The other half happens in real life—it’s still a people’s game. We may not be exaggerating when we say that the death of Robin Williams in 2014 was a knock to humanity. Williams’ death …

From the Editor: Modewest Issue 1 Winter 2014

Welcome to the first issue of Modewest. We are very excited to present to you a fresh, new look into the encounters, experiences and golden opportunities available to all Greater Western Sydney businesses. Modewest stands firmly on the focus of business and life. Our contributors are all business owners, and—as business owners—we know what it’s like to juggle the challenges of life while running a business at the same time. Some of us have children growing up, some of us have health concerns, some of us have just started a business and need information and direction to market and run our businesses successfully. Some of us have been in business for a longer time and are looking to expand our horizons, find new ideas or just be entertained. None of us have much time. Modewest was created for all of us. Modewest is a free online magazine. Our digital issues can be viewed and downloaded online from the Modewest website or you can contact us at info@modewest.com.au for more information. In this first issue, we …